Why every local business needs a Google Business Profile

Think about the last time you searched for “pizza near me” or “tree service in my area.” You probably didn't scroll through ten websites. You looked at the map, checked the stars, tapped “Call,” and moved on. That box with the map, hours and reviews is a Google Business Profile, and for local businesses it's the most valuable piece of free real estate on the internet.

What a Google Business Profile does for you

• Puts your business on Google Maps and in local search results.
• Shows customers your hours, phone number, address, website and photos at a glance.
• Collects reviews that build trust before a customer ever calls you.
• Lets people call, get directions or visit your website in one tap.

The most common mistakes

Many small businesses either don't have a profile, or have one that was set up years ago and forgotten. Wrong hours, an old phone number, no photos and unanswered reviews all send customers to a competitor. Google also favors profiles that are complete and active, so an incomplete profile can push you down the list.

How Próximo Ads sets up your profile

At Próximo Ads, we create and verify your Google Business Profile, choose the right categories so you appear in the right searches, write a clear description, add your services and photos, and connect it to your website. It's included in both of our plans, and available on its own for $10.99 per year.

Proximity is in our name for a reason: we connect your business with the customers right around you. A strong Google profile is the first step.